We’ve been working with Able Appliance for quite sometime now to help optimize their WordPress site and provide Search Engine Optimization and marketing services on their main appliance site in the Kansas City area.
But when they approached us to help develop and deploy a new website for their heating and cooling repair services, we were more than happy to help them out with that.
Keeping it Simple
The biggest thing we wanted to do is make sure that we could develop and deploy a site that we could get up and running in a short amount of time as well as not taking away from their main appliance repair site. We wanted to keep a large amount of focus on developing content to help provide users with direct information on the specific locations where they could submit a service request for any heating and cooling repair needs they needed.
We decided to build it on WordPress using a default theme, but for any customizations we implemented a child theme so we could add our custom code but not having to worry about the theme breaking outright when updates would come down the pipe.
Focusing on Locations
Since a majority of their users live in different areas around the Kansas City, Missouri area, we wanted to make sure that we focused on optimizing the service areas with their Google My Business locations as well. Creating a tight-knit relation between the website and their GMB listing would help with keeping things relevant with the local pack.
Working with Able Appliance has been a great experience and we look forward to providing them with solutions for any of the repair services that they offer to their customers in Kansas City.
If you are in need of heating and cooling repair in the Kansas City area, check out Able Heating and Cooling for your furnace or air conditioner repair needs. And let us know if you are in need of any WordPress consulting or SEO services.